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Sonatas In Short Supply

5.4K views 25 replies 21 participants last post by  Mike Eckman  
#1 ·
Every week since the first of April, I have been checking the nationwide supply of 2011 Sonatas on Cars.com. Today they list a total of 5788. That is the smallest number since I started checking. The highest was about 8100 at the end of April. In early June there were about 7300 and there has been a fairly steady decline since then. I know Hyundai is working on increasing their production capacity but I guess demand is still outpacing supply.
 
#4 ·
We just placed a deposit on a white limited here in southern Michigan.
As of this time none are to be found.
From the Emails we have been getting it seems like most of the dealers are getting new allotments next week.
We are keping are fingers crossed that someone will have are car.
This shortage is also reflecting in the price...dealers are playing tough .
 
#5 ·
Hyundai ran out of wheels for the Limited's and SE's, which is why mostly all you see are GLS's and the other models are hard to find. They should start showing up in the next 2 weeks.
 
#6 ·
QUOTE (Montag311 @ Aug 6 2010, 05:21 PM) index.php?act=findpost&pid=347655
Every week since the first of April, I have been checking the nationwide supply of 2011 Sonatas on Cars.com. Today they list a total of 5788. That is the smallest number since I started checking. The highest was about 8100 at the end of April. In early June there were about 7300 and there has been a fairly steady decline since then. I know Hyundai is working on increasing their production capacity but I guess demand is still outpacing supply.
The answer is simple they are selling like hotcakes, in the past 2 days i've seen only in my city and in a distance no more than 10 kms around the impressive amount of 38 units including some with US license number plates,and on my street there's already 2 ,and soon 3 because i'm trading the Elantra for this car,so this 2011 Sonata is a success for Hyundai.
 
#9 ·
QUOTE (ssmuff @ Aug 8 2010, 11:27 AM) index.php?act=findpost&pid=347979
I believe car companies now have learned they can't mass produce cars to have a inventory of everything. They must make cars as they sell and try to forecast demand.
I'm sure it takes 6 months to get a handle on the ratio of LX/SE/GLS plus colors and packages. Once they zero in on demand, there should be more cars available. Throwing the Turbo in the mix can upset things again.
 
#11 ·
QUOTE (californiadude99 @ Aug 13 2010, 01:41 PM) index.php?act=findpost&pid=349164
I had three dealers fighting to get my business, the one that budged for me actually took a $50 LOSS on the car!! I bought my beauty in April, 2010.
Im not doubting you, but how do you know exactly how much they lost?

Invoice price is not the same thing as dealer cost. There are behind the scenes incentives, financing profits, and dealer holdback values which are unpublicized that affect how much a dealer makes off you. NO dealer could operate at a loss, they HAD to have made money somewhere along the line.
 
#13 ·
QUOTE (dynamike @ Aug 8 2010, 04:50 AM) index.php?act=findpost&pid=347913
We just placed a deposit on a white limited here in southern Michigan.
As of this time none are to be found.
From the Emails we have been getting it seems like most of the dealers are getting new allotments next week.
We are keping are fingers crossed that someone will have are car.
This shortage is also reflecting in the price...dealers are playing tough .
I've put in a deposit for a Black Limited w/ Nav mid May. Dealer advised that he already has a VIN for me. Fast forward to current date.....I have yet to receive my car. Anyone know what's been going on with the production and shipments of Limiteds w/ Nav. I'm in New York City. Thanks!
 
#14 ·
Same problem here. I've looked at 4 dealerships the first part of August in ND and MT. 3 had no Limited Sonatas and the third in Billings, MT was working up the paperwork for selling the black Limited we were sitting inside looking at. Hard to find!!!
:whistling: Guess I'll be trading my 2006 Sonata Limited for a Subaru Legacy soon. :whistling:
 
#16 ·
QUOTE (californiadude99 @ Aug 13 2010, 02:41 PM) index.php?act=findpost&pid=349164
I had three dealers fighting to get my business, the one that budged for me actually took a $50 LOSS on the car!! I bought my beauty in April, 2010.
I still can't understand the pricing on cars. I have a "corporate lease" 2008 Sonota that came off lease this year & only had 24,600 miles on it. I got it very, very cheap (approx 1/4 the sticker price), I liked it so much, it was for my wife!
I just bought a 2009 Azera limited, that hadn't ever been titled (new car with 165 miles on it) the sticker price was over $33,400 & the dealer knocked of $10,000 & paid taxes & title, then we started haggling on the final money that I have to give difference.
 
#17 ·
QUOTE (ONNFIRE @ Aug 18 2010, 02:52 PM) index.php?act=findpost&pid=350210
I ordered my Pearl White Limited/Nav on July 6th and was told yesterday that the delivery date is August 24th, I sure hope my dealer isn't Bull---------me. Have my deluxe strut brace and mud flaps from Shark Racing sitting in my garage waiting to install.
Considering several people on here have been waiting 2-3 months for their car with no delivery date yet, your estimate of August 24 seems pretty good.

I have my heart set on a Venetian Red SE with the Nav/Sunroof package. I am already anticipating having to wait a very long time to get one of those, but my hope is that by the time I am ready to buy (October), maybe they will be more caught up on production.
 
#18 ·
QUOTE (chemman21 @ Aug 19 2010, 01:29 AM) index.php?act=findpost&pid=350358
I still can't understand the pricing on cars. I have a "corporate lease" 2008 Sonota that came off lease this year & only had 24,600 miles on it. I got it very, very cheap (approx 1/4 the sticker price), I liked it so much, it was for my wife!
I just bought a 2009 Azera limited, that hadn't ever been titled (new car with 165 miles on it) the sticker price was over $33,400 & the dealer knocked of $10,000 & paid taxes & title, then we started haggling on the final money that I have to give difference.
The best analogy I can give you about dealer pricing is to picture one of those long, thin balloons that clowns use to make balloon animals from.

You blow up the balloon so that there is air in the entire length of the balloon. The air inside the balloon represents profit.

Divide the balloon into 4 different areas. The first area is sale price, the second area is trade-in, the third area is extra dealer installed things like paint protection/anti rust/interior protection/etc, and the fourth area is financing profits.

Now grab one part of the balloon and squeeze it so that all of the air is out of that section of the balloon. What happens? The air moves to another part. Grab two parts and squeeze, and the air moves to one of the other areas.

If you are a good negotiator, you can even let SOME of the air out of the balloon.

The morale of the story is that you cannot get rid of all of the air just be squeezing because the air (profit) will always move to another area, and you cannot let all the air out of the balloon, otherwise you have a soggy piece of rubber and the kiddies (owners of the dealership) will cry.

Despite what ANYONE tells you, no dealer, ever, will sell a car without making some profit somehow. Whether you realize it or know where the profit is coming from, they will make their money back. Its basic economics, they would go out of business if they sold balloons with no air in them.
 
#19 ·
QUOTE (Mike Eckman @ Aug 19 2010, 11:26 AM) index.php?act=findpost&pid=350430
The best analogy I can give you about dealer pricing is to picture one of those long, thin balloons that clowns use to make balloon animals from.

You blow up the balloon so that there is air in the entire length of the balloon. The air inside the balloon represents profit.

Divide the balloon into 4 different areas. The first area is sale price, the second area is trade-in, the third area is extra dealer installed things like paint protection/anti rust/interior protection/etc, and the fourth area is financing profits.

Now grab one part of the balloon and squeeze it so that all of the air is out of that section of the balloon. What happens? The air moves to another part. Grab two parts and squeeze, and the air moves to one of the other areas.

If you are a good negotiator, you can even let SOME of the air out of the balloon.

The morale of the story is that you cannot get rid of all of the air just be squeezing because the air (profit) will always move to another area, and you cannot let all the air out of the balloon, otherwise you have a soggy piece of rubber and the kiddies (owners of the dealership) will cry.

Despite what ANYONE tells you, no dealer, ever, will sell a car without making some profit somehow. Whether you realize it or know where the profit is coming from, they will make their money back. Its basic economics, they would go out of business if they sold balloons with no air in them.
That was a great analogy.....you should write hallmark cards. :p
 
#20 ·
QUOTE (HyundaiLvr87 @ Aug 8 2010, 08:47 AM) index.php?act=findpost&pid=347930
Hyundai ran out of wheels for the Limited's and SE's, which is why mostly all you see are GLS's and the other models are hard to find. They should start showing up in the next 2 weeks.
Looked at my dealers inventory when I went for an oil change last week.
22-25 Sonatas, almost all (22-23) were GLS. What was peculiar was that most the GLS's had Nav. One even had the Nav but had base wheel covers. Looked like they were really pushing Nav. option on GLS to replace not having LTD Sonatas.
 
#21 ·
QUOTE (RXDOC @ Aug 19 2010, 03:40 PM) index.php?act=findpost&pid=350536
Looked at my dealers inventory when I went for an oil change last week.
22-25 Sonatas, almost all (22-23) were GLS. What was peculiar was that most the GLS's had Nav. One even had the Nav but had base wheel covers. Looked like they were really pushing Nav. option on GLS to replace not having LTD Sonatas.
Kinda off topic, but this makes me wonder how many base model GLSs were made with a manual transmission but Nav. Its technically possible, but those cars have got to be RARE!!!
 
#22 ·
QUOTE (Mike Eckman @ Aug 19 2010, 11:26 AM) index.php?act=findpost&pid=350430
The best analogy I can give you about dealer pricing is to picture one of those long, thin balloons that clowns use to make balloon animals from.

You blow up the balloon so that there is air in the entire length of the balloon. The air inside the balloon represents profit.

Divide the balloon into 4 different areas. The first area is sale price, the second area is trade-in, the third area is extra dealer installed things like paint protection/anti rust/interior protection/etc, and the fourth area is financing profits.

Now grab one part of the balloon and squeeze it so that all of the air is out of that section of the balloon. What happens? The air moves to another part. Grab two parts and squeeze, and the air moves to one of the other areas.

If you are a good negotiator, you can even let SOME of the air out of the balloon.

The morale of the story is that you cannot get rid of all of the air just be squeezing because the air (profit) will always move to another area, and you cannot let all the air out of the balloon, otherwise you have a soggy piece of rubber and the kiddies (owners of the dealership) will cry.

Despite what ANYONE tells you, no dealer, ever, will sell a car without making some profit somehow. Whether you realize it or know where the profit is coming from, they will make their money back. Its basic economics, they would go out of business if they sold balloons with no air in them.
So to get the best deal you gotta buy at a good price, pay cash, don't trade anything, don't buy add ons, then run!
 
#23 ·
Or,

be a **** (synonym for "the act of puncturing with a small point") and burst their balloon!


:thumbsup:


(Oh, c'mon - you know someone was going to say it.)
 
#24 ·
QUOTE (Mike Eckman @ Aug 19 2010, 11:21 AM) index.php?act=findpost&pid=350425
Considering several people on here have been waiting 2-3 months for their car with no delivery date yet, your estimate of August 24 seems pretty good.

I have my heart set on a Venetian Red SE with the Nav/Sunroof package. I am already anticipating having to wait a very long time to get one of those, but my hope is that by the time I am ready to buy (October), maybe they will be more caught up on production.

Hi Mike: Got the call from my dealer today! at 1:30pm MY WHITE LIMITED/NAV is HERE, Arrived on truck last night.Dealer said the PDI and window tint will be done and ready for me by Wednesday. I ordered the car on July 6th and live in Ontario Canada so I sure can't complain about delivery time.
 
#25 ·
Dealer I got my Sonata SE from told me that SE models are hard to come by. They have a lot of GLS models in, some Limited models and maybe 2 or 3 SE models at any given time. I find it hard to believe any dealer actually wouldn't make a profit on a car when they sell it. Even with the mishap I had at the dealership Saturday (and you can read my long post elsewhere on this site) where the dealer told me they would lose $151 on the car sale to me instead of making $800, I'm sure they made some form of profit from me buying a car off their lot.
 
#26 ·
QUOTE (Hysteria @ Aug 22 2010, 09:12 PM) index.php?act=findpost&pid=351186
Dealer I got my Sonata SE from told me that SE models are hard to come by. They have a lot of GLS models in, some Limited models and maybe 2 or 3 SE models at any given time. I find it hard to believe any dealer actually wouldn't make a profit on a car when they sell it. Even with the mishap I had at the dealership Saturday (and you can read my long post elsewhere on this site) where the dealer told me they would lose $151 on the car sale to me instead of making $800, I'm sure they made some form of profit from me buying a car off their lot.
All they'll have to do is sell your trade-in for $13k and they already made back that $151 they may have actually lost in selling you their car.

Like I said in my balloon analogy, the dealer makes the money somehow. Its very possible that in a lot of instances, the dealer actually does take a hit on the sale price of the car. They will be sure to tell you "Ooooh, woe is me, we are losing money on this car...waaah waaah waaah". But at the end of the day when everything is done, including selling your trade-in, overall they will have made a profit from you walking through their doors.