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Santa Fe 5th Gen Sales Trailing Even With More Hybrids

9.9K views 50 replies 23 participants last post by  PMCErnie  
#1 ·
#8 ·
+1

they were on the right track with the Elantra AD and the Santa Fe TM, but it feels like they leaned heavily into focus groups. Obviously they're in the business of increasing sales, but cars are not a by the numbers-only market.

I predict Hyundai is going to to try and round off the front of the Santa Fe, something leaning more 2024 bronco sport:
  • The H-pattern DRL get modified for a horizontal stripe.
  • Some plastic/styling trim around the outer edge of the headlight to deceive the eye into seeing a curved edge.
  • I don't think the front lights and grill are going to be as recessed as the bronco, but something to undo the ford-flex front end.
 
#11 ·
The constant referral of owners of the "older Santa Fe" makes me laugh. As if we feel left out from this fugly design.

In my case I bought a '23 based on functionally and never thought of it being very stylish, just functional. I'm selling my other two vehicles and was happy enough with the '23 to consider another Santa Fe until I saw the '24 monstrosity. So I'm going the KIA Sorento route instead. Not stylish but also not looking like a 70's Japanese monster either.

Beauty is in the eye of the beholder. My point has been that so many of us find the butt horrendous on the 5th Gen Santa Fe that it will dent their sales and force a redesign of at least the rear.

Definitely zero 5th Gen envy here. 🤣🤣🤣
 
#14 ·
While initially recorded 550 units in August and 4329 units in September, began to enjoy the effect of new car, selling 7946 units in October thanks to the added Hybrid powertrain. Again in November, the Santa Fe reached 8,780 units sold (the best month so far). During December sales decreased to 7,682 units while in January sold 8,016 units, the best data so far, but in February a new rival took the second place. March or April placed Santa Fe in the 5th place and now sales keeps dropping.

What was unexpected was Santa Fe sales drop in May, dropping it to 9th place.

Yep, this redesign was a complete failure! Making a 2nd 3rd row SUV to compete against the Palisade and abandoning the 2-row mid-size SUV market was just dumb, dumb, dumb.
 
#18 ·
Hyundai in all their schill reviews on YouTube and in their promotions for the 2024 Santa Fe, stated the new model would be available as a 4, 5 and 7 passenger option vehicle.
Then when production started in the US, They said nope, only available with the third row.
These are indisputable facts.

"Flipping down" the third row of kiddy seats, doesn't "solve" anything. The third row is a huge waste of interior space that the previous models had great under floor storage in, which I utilize for daily carry things like tool box, and the like. There is a large market for a TWO row SUV with interior room, but manufacturers think they will get more sales to all the mommies who want three rows so their two kids can each have a row to themselves.
Again , if customers need a third row SUV , there is the Palisade.
At the very least, Hyundai should have allowed the third row to be a OPTION like all the pre-release videos and releases said so we could choose.
OPTIONS Hyundai, it's called OPTIONS.
I know it's Cheaper and faster to build vehicles with limited or no options, but you typecast your models in doing so.
The point... What works for you is fine, but it doesn't work for everyone, so whether we like the 2024 design overall or not, when a Manufacturer limits options they loose sales, no matter the quoted numbers of sales
I will not replace my 2022 Santa Fe with another Hyundai, to many issues, and Hyundai dealership network, and service departments are broken.
I monitor this forum in hopes of fixes, and corrections by Hyundai, but daily, all I see is the same bloviating .
 
#17 ·
I had a 2010 SF SE and we have a 2016 SE with 3 rows, both with AWD and V-6. I liked both, especially my 2010, although on the 2016 the 3rd row had been used once since we had it. However the sliding 2nd row seat makes up for that as it is better for the dog in the second row with the second row fully forward.

When I bought my replacement for the 2010 in 2021, I looked at a new Gen 4 SF, but was not impressed with the package levels, the absence of a V-6, and especially that to get a roof rack you had to move up the trim level, so I passed. When the 5th generation appeared I was initially NOT impressed, but when they actually hit the streets in my area the look grew on me as I felt it was a big styling improvement over the 4th generation, which to me looked too GMish with too much chrome.

Would I buy a Gen 5? I never buy the first year of ANY car/truck/vehicle, but I can say I might consider it in the future.

Unfortunately, the seemingly endless recall issues and poor responses by the manufacturer, the peeling paint issues, as well as long waits on parts for repairs, on some newer Hyundai/Kia models have dented our previous enthusiasm over the brand.

NOTE: I do confess we did consider a Ford Flex before we bought the 2016 SF, as if had a V-6 and AWD and a very, very flexible interior options at certain trims levels, which was conducive to carrying dogs, surf fishing rods, and road bicycles INSIDE the car. However the only similarity with the Gen 5 SF is the boxy profile, which Hyundai has done far better on the exterior. The Flex did look like a hearse.
 
#20 ·
Flipped my 3rd row seats down on day one. Problem solved. 🤣

Does not solve the second row not having bench seating at all! So you kinda didn't solve anything, plus what jamesisit said is correct in that Hyundai has optioned people right out of their brand. Want a 2 row SUV in the Santa Fe size? It wont be a new Hyundai or Kia thats for sure!
 
#22 ·
I've come to realize that a 100k 10 year power train warranty sounds better than it is, with the dealerships in the area having to much work, undertrained staff, mechanics that aren't mechanically inclined ( botch simple fluid changes) .
My 2022 hybrid has had to go in for two things, first the TSB for INVERTER FLUID LOW which it is not, and Hyundais TSB to change /flush the system DID NOT FIX the issue, still happens with temps above 95 deg. And it took 3 days...
Second on a cold night it lost all power, hybrid battery drained, engine would not come on warning and alarm HYBRID SYSTEM FAILURE PULL OVER NOW ! Screaming at me.
Dealership Tested car they said , no codes, and doubted my report, including Hyundais engineering people, when both of the above things are well documented on this forum and other places.
They have no solid fixes !
I being a mechanic of over 40 years professionally on vehicles and aircraft, have some very good knowledge and have suggested things that both issues are, and what it may take to actually fix them, but Hyundai has totally rebuked my thoughts, and instead chosen to accuse me and deny they have engineering issues that need solved. Not how to win repeat business!

So... While a 100k warranty may seem great , as I once thought, it's not worth spit, if they won't or can't fix problems these vehicles have.
Because others may not have had issues, is no cause to discount or make little of those who DO have problems that Hyundai won't address !

Yes, I've made my choice to move on from Hyundai vehicles after four, due to the above reasons.

And as soon as practical and financially able, this Santa Fe, will be traded off. Solving MY Hyundai issue.

I monitor this forum in hopes of finding ACTUAL solutions to the problems, and bring light to the issues I've had, so others will be educated and can make rational decisions of their own.

If only ANYBODY at HYUNDAI would read these, and get fixed that work, that would be the best solution, but so far, that isn't happening !
 
#31 ·
Funny that you would complain about the new Santa Fe styling when you own a current generation Tucson. Lots of reviewers have panned its styling. I own both vehicles and love the style of each one. I also don’t waste my time hanging around in groups for vehicles I don’t own, or covet. What’s your motivation? Just got time on your hands to poke fun?
 
#44 ·
June numbers show 2024 Santa Fe bread box design continuing to decline, now down 16% Year-Over-Year. "What was unexpected was Santa Fe sales drop in May and June, with Sportage, Hyundai Grandeur, Kia Carnival forward or even Hyundai Sonata forward. " Hyundai is considering putting lipstick on this pig by making some cosmetic changes such as dropping the H-shaped headlights and going with something more conventional. Of course that does nothing for the 600lb weight gain and the overall ugly design!

For those of you that love this design, you should be expecting steep discounts of 10-15% as they try to clear backlogs from the lots.

Hyundai should be #2 in Hybrids behind Toyota but they target the BEV that no one wants instead of HEV. This is a marketing failure and management failure, not a design failure, well now they've added design failure, so there's that!
 
#51 ·
I know the feeling. Whenever I see a pre-‘24 Santa Fe it makes me wonder how I put up with my ‘19 for so long. Thankfully, I passed it on to my Son who loves it for what it is, an older design. He’s appreciative and not so much into looking good out on the road.