I love my Sonata to death and think it represents probably one of the best values for common folks like myself. My wife and I make more than enough to buy into the Merc/BMW/Audi tier vehicles (each of us have six figure salaries) but we work hard for our money and cars are largely transportation 99% of the time. We can't see spending that kind of dough on an ever-depreciating asset and would rahter put that cash on our home, entertainment, our kids and the future. I've had friends/co-workers who have had some slick cars (BMW M3, Audi S4, MB E550, BMW 750i) and those cars are well-built, fast and have something about them that makes them feel special. Problem is that you pay for every penny of that, they cost a fortune to maintain and then some and when they break, they steal your wallet.
If I hit the lottery, I would buy one of those but as long as I have to care about my money, budget and all that, give me a Sonata Turbo all day every day.