I read somewhere that Hyundai's leather-clad steering wheels aren't real leather. It's certainly 'harder and thinner' than other leather wheels I've had (on both my old iX20 and current i30), and not, in my opinion, particularly pleasant in the hand. But is there any truth in it?
Checking back, the i30 forum says it's basically imitation leather that has traces of real leather in it!
As Hyundai's website says "Leather Steering Wheel and Gear Knob" (for both iX20 & i30) I don't really know how they get away with it. My last car was a Suzuki SX4 - another cheapy - but the leather wheel was definitely leather.
Not helping with Hyundai's upmarket aspirations (and pricing)...