I'm in Orange County CA and I've visited two dealers, Allen Hyundai and Tuttle-Click Hyundai, about getting a Sonata. Both times I've been told that they are not taking much off the MSRP. A few hundred dollars but that's about it. They explained that these cars are selling so fast that they have no incentive to reduce the price. I did not go inside for any serious negotiations but I want to know if anyone else here from Orange County has had any luck in getting the price reduced. I've seen the negotiated deals thread in which people have received $1,000 to $2,000 off MSRP but it doesn't specify location. I definitely don't want to pay sticker price. Perhaps I will have to travel to the high desert to get a good deal. I've also stumbled across Truecar.com but do dealers actually sell for the price that they claim to "secure" for you? Thanks for the info.