DETROIT — The Hyundai Sonata is racing to the top of U.S. sales charts, grabbing 3rd place in the midsize car category after August sales.
The Toyota Camry remained in 1st place in sales among midsize sedans and the Honda Accord in 2nd, but the Sonata easily overtook Nissan Altima in August; it already had passed the Chevrolet Malibu and Ford Fusion.
Overall, the Sonata has soared to 6th place among all vehicles sold in the United States -- its highest ranking ever. It has been No. 1 for 22 of the past 24 weeks for shopping consideration among consumers visiting Edmunds.com.
And Hyundai has been selling only one version of the Sonata; hybrid and turbo models are still to come.
In August, Hyundai sold 21,399 Sonatas, which allowed it to roar past the Altima, only 3,749 units away from the Accord.
August 2010 did not set a new sales record for the Sonata, however. Hyundai sold a stunning 24,872 Sonatas back in December 2007, but that was of the previous generation and those sales cost Hyundai dearly. The Korean automaker paid a whopping $4,233 in incentives for each Sonata sold that month, according to Edmunds.com's Total Cost of Incentives (TCI) calculations.
By stark contrast to Hyundai then - and to its midsize competitors now - Hyundai paid virtually nothing in incentives to move so many Sonatas last month, which makes the sedan's sales performance all the more impressive.