totally agree, perception of value varies but if things like design, efficiency, driving dynamics, longevity and resale value matter then it's Toyota. If saving some amount of money with initial purchase matters most or getting an additional cupholder then it's Hyundai.
After owning Toyotas since 1974, I did NOT buy a Toyota when looking for a car to use as a Manufacturer's Rep for long trips through New England.
My Scion cured me of my Toyota fixation. The engine grinds, the transmission whines, and the metal is super thin.
They'll have to go a long way to win me back. My Accent is built as well as any Corolla I have ever had.
Well...maybe except one...