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2020 Hyundai Sonata Limited
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Hi.. For those of you just joining the conversation, I have a favor to ask. Feel free to chat about any of the numbers you want regarding your deal; you should be happy you've gotten your brand new Sonata!

But, we would love to compare prices - apples to apples. Unfortunately, we live all throughout the country and qualify for different incentives, pay different taxes, have usage taxes, etc.. Some will have trades, some will lease.

One thing that is always consistent, is that all cars have an MSRP and all dealers will give you a sales/list price of the vehicle. We'd love to know just those two numbers, along with a zip code, to help us evaluate your deal!

Number One - MSRP. This is on your window sticker. It includes all the factory addons and Freight. It does not include dealer accessories. See Screenshot 1. In this example MSRP = $34,785
448557

Number Two - Sales Price, aka List or Gross Cap Cost. This is the "Agreed Upon value of the vehicle". This is the number used by your state calculate your taxes. This number represents the discounted price the dealership placed on your vehicle and does not include TT&L, incentives, accessories, trade-in value, negative equity, or any other oddball numbers. For leases, this number is listed separate of the acquisition fee. This number is on a sales sheet you would have signed, and was stuffed in an envelope with a bunch of other paperwork. It may vary from state to state so I can't say what yours may look like. See Screenshot 2. In this example, the sale price = $31,325.
448558


Add your zip code so we know what region you got such an awesome deal. That's it. That's all we need from you! Enjoy your purchase!
MSRP = $34,785
Sale Price = $31,325
Discount = $3,460
Discount as a percent = 9.95%
Zip = 19702
 

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Registered
2020 Hyundai Sonata Limited
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41 Posts
Here's a summary of prices paid and reported to this thread, from those that posted numbers for which I could establish the MSRP and Sale price.

Average MSRP: $34,756.11
Average Sale Price: $31,734.44
Average Discount: $3,021.67
Average Discount as a Percent: 8.69%

Consolidated List below. Note: There's one SEL listed below but it was not included in the averages for Limiteds above. I can update periodically if we get more numbers.

Date: Dec 2019
Region: Michigan
MSRP: $34,445
Sale: $31,212
Discount: $3,233
Discount as Percent: 9.39%

Date: May 2020
Region: Arizona
MSRP: $26,500 (SEL)
Sale: $24,220
Discount: $2,280
Discount as Percent: 8.6%

Date: Feb 2020
Region: Illinois
MSRP: $34,655
Sale: $33,314
Discount: $1,341
Discount as Percent: 3.87%

Date: May 2020
Region: Pennsylvania
MSRP: $35,055
Sale: $32,330
Discount: $2,725
Discount as Percent: 7.78%

Date: May 2020
Region: Illinois
MSRP: $34,960
Sale: $31,999
Discount: $2,961
Discount as Percent: 8.47%

Date: May 2020
Region: Maryland
MSRP: $34,455
Sale: $31,562
Discount: $2,893
Discount as Percent: 8.40%

Date: May 2020
Region: Delaware
MSRP: $34,785
Sale: $31,325
Discount: $3,460
Discount as Percent: 9.95%

Date: May 2020
Region: Illinois
MSRP: $34,970
Sale: $31,490
Discount: $3,480
Discount as Percent: 9.95%

Date: June 2020
Region: Ohio
MSRP: $34,530
Sale: $31,146
Discount: $3,383
Discount as Percent: 9.8%

Date: July 2020
Region: Texas
MSRP: $34,950
Sale: $31,232
Discount: $3,718
Discount as Percent: 10.64%
 
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