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Dealer Market Adjustment, ??? |
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Aug 17 2008, 01:34 PM
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Location: Central Virginia
Drives: 2006 Hyundai Sonata GLS V6

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So do any other Hyundai dealers add these "market adjustments" to the MSRP? This picture happens to come from my local dealer (name withheld to protect the guilty). They also own Nissa, Mazda, and a Mitsubishi dealers, all of which do this market adjustment BS. Most adjustments were $999 (even for a big-a$$ gas guzzling V8 Nissan SUV), but the Nissan Versa was rockin' a $1499 adjustment. I haven't been back to the Hyundai dealer to see if they did the same to the Hyundai Elantra and/or Accent. According to this definition it's a reasonable this to do on rare or extremely high demand vehicles. I could see this being done on some hybrid models or a fancy-pants sports car, but not the above mentioned makers/models. Anyone else seen these on Hyundais or other brands? I think it's another tactic by these dealers to stiff the everyday Joe buying a car without doing the proper research (over half the car buying public, maybe?). Discuss. Scott
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Aug 17 2008, 04:40 PM
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Location: Chicagoland, IL
Drives: 2006 Arctic White Sonata GLS 2.4 (DOB 11.7.05, on my BD!)

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This is not the Soviet Union, this is the land of the free, and any merchant can try charging any potential customer whatever he wishes.
Problem is, for every educated, smart, suspicious customer like us, there are probably 2, if not 3 nice, honest, gullible customers who'd pay the MSRP, plus all the extra charges and add-ons the dealer would charge or offer. You and I are gona drive car dealers to benkraptcy. The nice guys are the ones who save them from that.
Lucky there are some of those, 'cause only thanks to them a car dealer can afford selling a car at cost, or very close to cost. They'd still try making money on offering us those $500 oil changes, called periodical maintenance services.
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Aug 17 2008, 07:15 PM
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Location: Chicagoland, IL
Drives: 2006 Arctic White Sonata GLS 2.4 (DOB 11.7.05, on my BD!)

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Another innovative idea, charges that suddenly show up on the invoice, as if they're known, common charges.... This from today's Chicago Tribune, a reader is complaining:
"While shopping for a new Mazda, the salesperson showed me the invoice with a line for "Chicago Assessment" and another for "Warranty Retail Parts Recovery." Together they totaled $282. He says that everyone pays these fees."
They would be a lot more honest to call it "owner's wife wants a diamond ring for her coming birthday, needs your help!" :gitara:
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Aug 17 2008, 08:22 PM
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Location: Philadelphia, PA
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That paint sealant package is basically another dealer markup too.
I know my dealer has an "addendum" sticker. The "appearance package" is on that for $1,499. I think it includes pin stripes, door edge molding, and maybe mud guards. Basically $50 worth of supplies. Pretty much all dealers in the area have this. All it takes is for one to raise their voice slightly and say they're not paying $1,499 for $50 worth of supplies and the dealership will very quickly take that off.
I actually went to the dealership on Saturday and they had one Genesis out front. Well in addition to the $1,500 appearance package, they also hand wrote in a $2,500 market adjustment. Gee I don't think you'll ever see me paying a $4,000 premium for a Hyundai. But good luck to the person stupid enough too, or so impatient to pay that premium. :whistling:
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Aug 17 2008, 09:06 PM
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Location: Scarsdale, NY
Drives: 2006 Hyundai Azera Limited, Sonata LX 6

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QUOTE(alex2006sonata @ Aug 17 2008, 09:22 PM) That paint sealant package is basically another dealer markup too.
I know my dealer has an "addendum" sticker. The "appearance package" is on that for $1,499. I think it includes pin stripes, door edge molding, and maybe mud guards. Basically $50 worth of supplies. Pretty much all dealers in the area have this. All it takes is for one to raise their voice slightly and say they're not paying $1,499 for $50 worth of supplies and the dealership will very quickly take that off.
I actually went to the dealership on Saturday and they had one Genesis out front. Well in addition to the $1,500 appearance package, they also hand wrote in a $2,500 market adjustment. Gee I don't think you'll ever see me paying a $4,000 premium for a Hyundai. But good luck to the person stupid enough too, or so impatient to pay that premium. :whistling: [right][snapback]183668[/snapback][/right]
My dealer has a $5995. dealer adjustment and after taking a test drive I told them it is out and out gouging. They will try if they sense that there is interest in the Genesis and not enough cars to go around. Tune in next year when the rebates will appear. See how successful they have been selling the Azera, Veracruz and Entourage. Lousy marketing and poor showroom ambiance will doom their attempt to entice the average BMW or Lexus owner into the store, unless they are car buffs and not into badge snobbery. Meanwhile I will continue to enjoy my Azera and Sonata. :grin: Don
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Sep 10 2008, 07:03 AM
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The original question was something like "do all dealers charge this"...the short answer is no...and the more dealers you check, the more obvious it is...I ran into it about a month ago when i started checking around for my new ELANTRA SE...theres only one HYNDAI dealer in town, and he added the $995 to the msrp, basically just because he could, and alotta folks probably paid it...The next closest dealer was 40 miles away, and didnt have any ELANTRA SE's and wasnt gonna try to find one either...After that, it was 90 miles away (service issues eh?), but the first question I asked on the phone was did they add a "market adjustment"...his short answer was no, they make up for it in volume etc etc.being a bit suspicious (yer dealing with car salesmen after all...I drove over there and wandered around the lot before I indicated any real interest in the car I wanted..no added charges...none at all!.I was armed with the Consumers Reports Car Price Report (best $14 I spent in along time), and after a lil bit I bought a loaded SE, complete with moonroof AND Leather for 17,900..this was all just 2 weeks ago....I think I did just fine...to the posters who believe that people who pay it need ANAL lube...you got it exactly right...hot car my ****...I dont need to make dealers day all by myself...theyre greedy enough and a gullible, uninformed buyer just makes it easier..
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Sep 10 2008, 10:05 AM
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My dealer does not have any adjustments on his cars. They did add pin striping on my '07 Sonata Limited and I said I did not order it so I will not take the car, sales person said we do that to all the cars and it is only $115.00 and I said no thanks and started to walk away so the dealer ate that $115.00
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