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 Interesting Aricle On Genesis Sales In Korea

chesik
post Mar 20 2008, 01:11 PM
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Hi everyone!

First time in the forum. In case anyone interested, I just read a Korean newspaper article about Genesis delay in Korea( I am Korean American)
(http://kr.news.yahoo.com/service/news/shellview.htm?linkid=12&articleid=2008031820443342019&newssetid=82)

According to the article, Hyundai already got advance contracts for 15,000 + unit pre-orders for Genesis in Korea, and so far Hyundai delivered only 434 units to buyers in January and 2,809 units in February. (March sales figure not yet announced)
Hyundai says still 9,000 + customers are on the waiting list who have been waiting more than 3 months and Hyundai just mailed "apology letter" to the frustrated customers by promising prompt delivery.

The causes of delay of the production are , according to Hyundai Motor president , there was shortage of Lexicon Audios that goes into DIS(driver information system). Hyundai anticipated that about 30~40 % of the potential customers would choose the premium option, and they initially had ordered far less audio system from German supplier. However, it turned out more than 80% of Genesis buyers all wanted this audios and this unexpected demand has caused production delay from factory.

Another cause of delay was frequent "learn by mistake" problems surrounding assembly workers in the factory at early stage. The article says besides new measures for strict quality control process enforced for Genesis, assembly workers had trouble learning new technique and skills to adjust to the introduction of new "state of the art" Genesis assembly line.

But most of the material supply and technology issue gone away, Hyundai plans to produce 3,000 units per month in April and 5,000 units per month from May to the rest of the year.

Hope this article serves well for those who are waiting to buy Genesis in States.


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Brazzel
post Mar 20 2008, 02:49 PM
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Interesting.
Welcome to the forums.
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Dean Sr.
post Mar 20 2008, 03:16 PM
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Thank you for an informative post.

With launch delays in the Korean home market you can bet that every US dealer that gets a Genesis allocation will drive the price above sticker with a "Market Adjustment" increase.

US Hyundai dealers how have something really to lick their chops about.
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andyman32
post Mar 20 2008, 06:41 PM
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:00000732: chesik, and thanks for the neat information! We are a greedy bunch... greedy for any information about the real, actual state of production, delivery & sales of Genesis, as opposed to supposition, rumor and conjecture. (OK, maybe I'm a LITTLE more overboard with enthusiasm than most guys here...) This is great information, straight from Korea!

Welcome to the forum! :beer:

This post has been edited by andyman32: Mar 20 2008, 06:42 PM
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03clyde
post Mar 21 2008, 08:13 AM
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My Hyundai dealer said, yesterday, that they expect to have a Genesis in their store in about 45 days. They plan to use it as a demo and write orders. No conversation about price but we'll all find out which stores become "stealerships" with any markups. Jeez, the Azera retail is not healthy.
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Terry Benedict
post Mar 26 2008, 04:00 PM
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i doubt there will be mark -up's for this car
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andyman32
post Mar 26 2008, 04:18 PM
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QUOTE(Terry Benedict @ Mar 26 2008, 05:00 PM)
i doubt there will be mark -up's for this car
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Maybe - MAYBE - for the first 12 hours it's on sale. :grin: :whistling:
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