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I say keep it cheap. This Hyundai isn't going to win BMW owners from their M6 or probably not even that many G37 Infiniti owners. So those who prefer pure driving may. I think this car is focused on the younger with less money buyers, people who are into modifying their cars, at least that's the group I fall into. This is the first FR 4 cyl since the 98 nissan 240sx and I think the first FR turbo 4 2+2 seater since the Dodge Conquest/Mitsu Starion. That was 1988. Its about time a auto mfg brings this layout back to market. They need to keep the price down around $20k for the base GS turbo 4, below $25k for the SE turbo 4 and below $30k for the SE V6. We'll see. I love the idea of this car either way and hopefully it forces Toyota and Nissan (and maybe even Ford/GM) to bring competition. As CAFE 35mpg requirements loom in the future, the days of the Mustang, Camaro, Challenger V8 cars getting 20 mpg is gone. Companies will have to/should sell FR cars with 4 cylinders with 25-35mpg. Time will tell. kaizen
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