Wondered if you ever heard anything about ventillated seats in the Santa Fe 2013. I had the same question you did; it really bugged me that the option wasn't available in USA. Guaranteed they throw that in on a package for the 2014 model. I'd also like to do a simple modification--it definitely seems like it's something that could be popped in. I'm sure they're already pre-fabbed for the fans; even the owners manual talks about "Air Ventillated Seat" multiple times. Anyhow, thanks!