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Old 07-30-2010, 12:17 PM   #1 (permalink)
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I was playing around with the configurator on the US website and I noticed that white pearl costs $200 more than any other color. Why is this?
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Old 07-30-2010, 12:24 PM   #2 (permalink)
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I'm guessing popularity because officially red is the most expensive color to make from a body shop stand point. Pearl can be expensive too if it has a lot of pearl flakes in it.
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Old 07-30-2010, 01:21 PM   #3 (permalink)
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Aww the black has pearl also and it is not $200 more. It might come down to Korea ideals. I believe brown and white are a sign of wealth. I could be wrong but that's just me.
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Old 07-30-2010, 02:13 PM   #4 (permalink)
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QUOTE (ssmuff @ Jul 30 2010, 12:21 PM)
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Aww the black has pearl also and it is not $200 more. It might come down to Korea ideals. I believe brown and white are a sign of wealth. I could be wrong but that's just me.
It's funny because here, every color BUT white is $450 extra. It comes down to white being the only solid (non-pearl/metallic) color.
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Old 07-30-2010, 02:14 PM   #5 (permalink)
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It's because white is the best color!!!!!!!!!!

Really, if the amount pearl flakes impacts cost, I can see it. The amount of flakes is tremendous. It looks like a stripper before any of the glitter has fallen off.
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Old 07-30-2010, 02:36 PM   #6 (permalink)
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If you say so. So your white has more flake then my black?
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Old 07-30-2010, 02:44 PM   #7 (permalink)
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QUOTE (Davez621 @ Jul 30 2010, 02:13 PM)
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It's funny because here, every color BUT white is $450 extra. It comes down to white being the only solid (non-pearl/metallic) color.
Well that sort of blows my theory. I remember buying artist oil paint and white always cost more. It was explained to me that it had titanium dioxide, which was expensive. Maybe it is cheaper down under.

From Wikipedia: "Titanium dioxide is the most widely used white pigment because of its brightness and very high refractive index (n = 2.7), in which it is surpassed only by a few other materials."
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Old 07-30-2010, 04:41 PM   #8 (permalink)
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QUOTE (ssmuff @ Jul 30 2010, 01:36 PM)
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If you say so. So your white has more flake then my black?
Yes, white is the flakiest. Or, is it that the people that buy white are the flakiest. Hmm, can't remember.
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Old 07-31-2010, 01:29 AM   #9 (permalink)
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QUOTE (midas69 @ Jul 30 2010, 03:41 PM)
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Yes, white is the flakiest. Or, is it that the people that buy white are the flakiest. Hmm, can't remember.
The theory is rubbish. There is no manufacturer here in Australia that charges more for pearl white than other colours. In this country it would be very questionable practice and I doubt it would be allowed - they are essentially charging more without providing more.
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Old 07-31-2010, 01:53 AM   #10 (permalink)
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QUOTE (Davez621 @ Jul 31 2010, 12:29 AM)
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The theory is rubbish. There is no manufacturer here in Australia that charges more for pearl white than other colours. In this country it would be very questionable practice and I doubt it would be allowed - they are essentially charging more without providing more.
Sonata just don't want you to have White Pearl color as a popular color. They want to sell other colors. But if you insist, make it costs $200 more. Why? Who knows! Why charge $200 more, and not $50, or $500? Because they can!

The choice is yours. If I were King, I will just make all color same cost to the consumer.
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